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PubMatic and Bonzai partner on rich media in ANZ

PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with rich media advertising.

As brand advertisers increasingly shift their spends to programmatic channels, the demand for high impact engaging formats is on the rise. PubMatic and Bonzai have come together to create a simple and seamless workflow to allow advertisers to buy rich media at scale across the Australia and New Zealand (ANZ) markets.

The partnership will offer Bonzai’s high impact formats like TruSkin & ScrollX, available at scale across PubMatic’s premium publishers, including ESPN, Bauer and Daily Mail Australia.

“A central part of ensuring trust and transparency within programmatic is delivering the best advertising experience. As the industry matures we are seeing the benefits of data and scale being applied to high-impact ad units in addition to standard display and video. We are excited to work with our key partners to make buying rich media as frictionless and easy as possible for advertisers,” said Peter Barry, country manager, ANZ at PubMatic.

“Democratising rich media solutions in a transparent and brand safe environment is at the heart of what we do at Bonzai. Advertisers need to build highly visual ad experiences to get the attention of time-poor consumers. We will continue to deepen our high impact programmatic solutions in Australia through our partnerships with DSPs and SSPs. We’re excited to partner with PubMatic, as this new integration is another significant milestone in that direction,” explained Bonzai CEO, Rahul Pandey.