PubMatic, the automation solutions company for an open digital media industry, has signed an agreement with Amazon Publisher Services to expand publisher access to programmatic demand through PubMatic’s revenue management platform, SEVEN.
This agreement represents the next step in PubMatic’s efforts to ensure that publishers are able to maintain control over their ad decisioning. It will provide publishers with the choice of either implementing PubMatic’s robust OpenWrap header bidding solution or to add the company as a monetisation partner through Amazon’s cloud-based header bidding solution, Transparent Ad Marketplace.
“We’re very excited to integrate with Transparent Ad marketplace. We see Amazon’s offering as a clear indication that they are just as dedicated to providing publishers with the most advanced monetization technology possible as we are at PubMatic,” said Evan Simeone, Senior Vice President of Product Management at PubMatic.
PubMatic is committed to promoting and supporting transparency and fairness in the digital advertising ecosystem, further exemplified by the continued expansion of header bidding solutions to publishers.