PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has plans to increase its headcount in India by 25 percent this year, buoyed by growth in mobile app and video-based digital advertising.
The company plans to increase its global headcount by over 20 percent in 2019. PubMatic’s Pune office plans to hire an additional 33 engineers, a 25 per cent headcount increase as the company invests more in Big Data and Machine Learning. In a time of market consolidation and layoffs, PubMatic is experiencing significant growth in key areas – particularly mobile app and video monetization.
PubMatic is continuing to expand and invest at a time when other companies are consolidating, with nearly half of new hires directly linked to key investment areas, including mobile in-app and video.
In India, PubMatic was recently honoured for the second year in a row with a Great Place To Work certification. As a demonstration of the continued commitment to attract top talent, the company will host its first PubMatic TechConnect Conference on 12th February in Pune.
The conference will celebrate PubMatic’s engineering excellence and invite prospective employees to learn and discuss key technology innovations.
“Engineering at PubMatic has been working on some key technology areas in Big Data, Machine Learning, high scale ad-serving and data processing. The team has been exploring some new ideas in low-latency high-throughput data processing and solving some of the key advertising problems by neural networks and deep learning methods. In fact, these were the two themes at the recent Hackathons at PubMatic, where engineers came up with some really innovative ideas to solve industry problems,” said Mukul Kumar, Co-Founder and Senior Vice President Engineering, PubMatic.
Kumar added: “The PubMatic TechConnect Conference will be a platform to share some of these learnings and will help collaborative learning.”
In 2018, PubMatic’s mobile business growth was driven by in-app video, which increased by more than 200 percent year-over-year based on platform spend. Additionally, the company’s direct publisher partnerships more than doubled year-over-year in 2018.
“As buyers are increasingly seeking the engagement and interaction inherent in mobile environments, PubMatic is increasing its commitment to innovation and investment in this high growth area. The end result is to help publishers and app developers realize the full potential of programmatic monetization for in-app,” said PubMatic Co-Founder & CEO, Rajeev Goel (pictured). “Publishers, more than ever, need technology partners to help them maximize programmatic revenue and a long-term partner dedicated to their success.”
To further support growth, PubMatic announced recently that it appointed John Sabella as its new Chief Technology Officer.
Mr Sabella has been with PubMatic since 2017 and brings a long track record of expertise in both mobile and in-app video to the PubMatic Leadership Team. Mr Sabella previously worked as CTO at Vungle, where he was responsible for technology vision and development. While at Vungle, Sabella created and executed a vision for a stable and scalable infrastructure. Prior to Vungle, he worked as CTO at Undertone and VP of Engineering at DoubleClick.
“The ad network model is still dominant in the in-app environment, and as we’ve seen in the web, this model has material weaknesses,” said Mr Sabella. “PubMatic is well positioned to be a leader in mobile in-app monetisation due to the strength of its team and technology, and I am excited to help shape the company’s technical vision and provide innovative solutions in the areas that provide future growth and opportunity to our customers.”
Additional PubMatic promotions of note include Paulina Klimenko, who has been named Senior Vice President, Corporate Development & General Manager of Mobile, and Jonas Olsen, who has been appointed Vice President of Video. Amid these changes and growth, PubMatic is positioned to provide innovative solutions to publishers and app developers around mobile and video monetisation.