What’s On

Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia

Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by Digimind which evaluated data from November 8, 2015 to December 8, 2015. Qatar has 11.65 million followers across Facebook, Twitter, YouTube, and Instagram.

However, in terms of interactions, Singapore Airlines earned the most at 1.52 million. For publications, Garuda Indonesia led with 379 posts across their social media channels.

The report also highlighted that Singapore Airlines’ ‘No detail is too small’ campaign earned the most interactions on social media.

For low cost carriers, AirAsia has the most followers and publications across all their social media channels. Instagram was the most engaged platform for Scoot, Tiger and SilkAir.

Overall, Facebook is the main contributor to community size, with the top five flag carriers in community size having at least one million fans on that platform. Service, entertainment, baggage, comfort and price are the top issues in the airline industry.

China Eastern had the biggest growth in community size, with the largest growth on Facebook.

For low-cost carriers, AirAsia had the biggest following, with a combined 5.01 million from Facebook, Twitter, Instagram and YouTube. It was also the most active, with 198 publications. Cebu Pacific led with 447 500 interactions, mostly on Facebook and YouTube.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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