Marketing communications agency Text100 has been selected by Qlik®, a data analytics platform, to elevate its brand narrative across Singapore, following a competitive pitch.
Qlik, which helps companies to make sense of and see the whole story in their data, is leading a movement for data literacy to ensure that everyone has the opportunity to succeed with data. Text100 will work with Qlik to communicate this new thought-leading proposition to audiences in Singapore. Text100’s programme will utilise a multi-channel approach, leveraging public relations and social media to bring this movement to life.
“Despite the huge influx of data today, there has been very little consideration on the actual skill-sets required to fully utilise and act on this available data. This very apparent skills gap requires the right support, education and culture to create a change. At Qlik, we made it our mission to educate business leaders and professionals on data literacy – and found the perfect partner in Text100 Singapore. The agency demonstrated an in-depth understanding of our business, passion for our brand, as well as the capability to tell stories that will move minds. With Text100, we are confident in being able to drive education and empowerment when it comes to data literacy,” commented Shelina Mahtani, PR Manager APAC, Qlik.
Meiling Yeow, Managing Director, Text100 Southeast Asia, said, “With a mandate to help Qlik drive data literacy in Singapore, this partnership definitely goes beyond the standard tech PR brief. It’s an area that we at Text100 are very passionate about as well and we are very excited to be working with Qlik to develop compelling stories that help ensure every individual and organisation has the same opportunity to use, access, analyse and succeed with data.”
This win marks a strong start to Text100’s financial year and is testimony of the agency’s expertise in working for data-driven organisations