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R/GA Singapore rolls out Brand AI

R/GA Singapore has launched Brand AI, a bespoke capability dedicated to creating artificial intelligence solutions embodying the voice and tone of brands.

The Brand AI offering includes the design and build of AI-driven products and marketing communications, chat/voice assisted products, and traditional customer support. It follows a model launched and led by R/GA Chicago’s SVP Executive Creative Director Matt Marcus, and Executive Technology Director, Michael Morowitz, which has led to transformative client solutions across the network, including award-winning work for The Cosmopolitan of Las Vegas.

“We’re proud to bring a unique approach to AI innovation. Our unique partnerships with startups from the R/GA Ventures portfolio enable lightning-fast integration. This, along with our depth of experience with enterprise AI platforms from Google, Microsoft, Aliyun, Facebook, Tencent, Adobe, and others, allow us to drive AI innovation on a continuous basis with our clients. Doing this effectively requires collaboration across business, brand, design and IT teams,” said Nick Coronges, EVP, Global CTO and Partner in R/GA Ventures. “This integrated approach is essential in bringing about real business transformation through AI innovation.”

The R/GA Singapore Brand AI team will be led by Senior Technology Director Laurent Thevenet, Creative Director of Experience Design Mark Law, and Executive Director for Consulting APAC Jehan Leanage. The unit will also leverage cross-disciplinary talent from the agency’s global network including designers, developers, and data scientists.

“We’re excited that the depth of expertise in our local team and the collaborative relationship within our network allows us to pioneer Brand AI in Singapore,” said R/GA Singapore MD, Dorothy Peng. “This is a unique capability we can offer to existing and future clients in this market which will help them transform customer experience and grow their businesses.”

R/GA first rolled out an eponymous bot in 2015 for internal use, automating the everyday operational needs of its people via Slack. In the time since, R/GA has developed frictionless intelligent systems and experiences to drive business results and grow customer support capabilities for clients including Nike EMEA, Samsung Global and Uber APAC.

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