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Red Cross Society and JWT roll out first aid app

Who do you turn to in an emergency like an accident? Ambulance can take some time coming. What if you had an option to track the nearest help to give you first aid even as you waited for medical help? A great service it will be. Taking that idea forward is the latest location based app that JWT Singapore and the Singapore Red Cross Society developed, and have rolled out. This innovative location-based app called Rapid Rescue allows people who face a medical emergency to use their iPhone to locate individuals near to them who are trained in first aid. 

“It can take an ambulance some time to respond in certain situations.  What if help was just around the corner in the form of a trained first-aider? This app could make the difference between life and death for victims who are in an emergency. We’re extremely excited to partner with the Red Cross on this project,” said Jun Fukawa, Chief Creative Officer at JWT Singapore.  JWT Singapore created Rapid Rescue, as a pro bono project for the Red Cross, to solve this problem.

There are tens of thousands of people across Singapore trained in first aid that could potentially render assistance within seconds in an emergency situation.  Until now, there was no way to capitalize on that resource. ‘With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency,’ said Tee Tua Ba, Chairman, Singapore Red Cross.

Individuals who’ve been certified by the Red Cross can register as Rapid Rescue volunteers.  In an emergency, a few taps through the app’s menu will send out an alert to registered volunteers within a two-kilometer range of the victim, using location based software. Not only can the victims reach help faster, even Volunteers can choose to respond with two taps of the Rapid Rescue app on their own iPhone. The app then maps out the shortest route to the victim.  The result: immediate help from a qualified person who can assist until the ambulance arrives.

Rapid Rescue can be downloaded from iTunes at  http://itunes.apple.com/app/id521587715. “It’s a great example of how smart phone technology and location-based software can be used to help aid organizations deliver assistance when – and where – it’s needed the most,” added Fukawa.

The app was recently  demonstrated by Tee Tua Ba, the Chairman of Singapore Red Cross, and Halimah Yacob, Singapore’s Minister of State for Community, Youth and Sports through a live simulation at an event mark International Red Cross Day.  To put this app into action, a team of Red Cross volunteers on bikes, who patrolled Singapore’s busy East Coast park, used the app to find and render assistance to a ‘victim’ who took part in the demonstration.

JWT and the Singapore Red Cross will extend assistance to national Red Cross units across Asia that wish to roll it out in their own markets later this year.