Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made key updates within the Reprise leadership in Malaysia, with the promotions of Afif Azman and Thanendran Thanesvaran.
Mr Azman will be taking over the role as Group Technology Director of Reprise, providing cutting edge technology solutions for Reprise and managing the team. A digital transformation specialist, Afif has been with the IPG Mediabrands group for almost three years.
Mr Thanesvaran has been promoted to Group Commercial Director of Reprise, to handle and grow new business. Mr Thanesvaran has been a key driver of growth in his last two years in the network.
Darren Yuen, Group Managing Director of Reprise said, “This is a well-deserved promotion for both Afif and Thanen as they have proven themselves over their years at IPG Mediabrands. Afif has been extremely instrumental in assisting clients to unlock value from their data silos in order to better manage their communications; while Thanen has been steadily growing the client base with his unique ability of helping find the subject and medium that best fits client identities, and producing high-quality content that meets their objectives.”
Both Mr Azman and Mr Thanesvaran will report directly to Mr Yuen.
“I am extremely confident with their capabilities, and look forward to them driving the innovation and growth agenda for the group,” said Mr Yuen.
Other changes in the leadership structure include the departure of Manu Menon, Managing Director of Reprise.
Commenting about Mr Menon’s departure, Mr Yuen adds, “Talents like Manu are a rare breed. He has helped shape Reprise over the years, building capabilities and innovation within e-commerce, mobile and technology to drive performance for the agency. He has also been an integral part of the management team, as well as a great colleague and business leader. We wish him all the best on his next path.”
Mr Menon said, “The last four years here have been gratifying, and I have learnt and grown a lot with the group. I have always had a passion for teaching, so being a trainer now feels like I have come full circle, and is a natural progression. What I will miss most are the people as they are genuinely the best I have ever worked with.”
Mr Menon leaves the agency after a tenure of four years, and will be pursuing a career as a digital transformation trainer.