Reprise, the full-service digital-first performance marketing agency within IPG Mediabrands has been appointed agency of record for the ASICS media business following a competitive pitch.
This marks the first major client win for the Reprise agency in Singapore following the launch of the new agency structure in May this year; making ASICS the latest brand to join the stable of Reprise Singapore clients which also includes Toast Box, Nestle Sjora, Nexus International School, and Schneider Electric.
ASICS, the innovative sportswear brand that uses scientific research and athlete collaboration to develop performance-enhancing footwear and apparel for athletes and active consumers, selected Reprise for their client centric data-driven approach.
Gabriel Yap, Marketing Director for ASICS Asia commented “We are excited about this partnership, Reprise was able to demonstrate dynamism and vigor in their approach, key traits we believe are critical in today’s highly evolving landscape. Their belief in placing consumer experience at the heart of their work, was also instrumental to showcasing their winning edge.”
Jacob Teo, Head of Reprise Singapore commented, “This is a noteworthy win for Reprise Singapore. The science and innovation that sit at the heart of the ASICS business make them the perfect alignment for the Reprise integrated full service digital agency offering, and we were very keen to collaborate with them as they embark on their transformation journey across digital, with a renewed focus of linking paid channels into demand generation and ecommerce.
David Haddad, CEO IPG Mediabrands Singapore added, “This win is testament to our new agency structure under IPG Mediabrands in Singapore. Of our three major agency brands, (also including UM & Initiative), Reprise focuses on the total digital consumer journey and the integration of online with offline.”
Reprise’s appointment to the ASICS media business is effective immediately.