Regional
Asia Digital Marketing Association (ADMA)
The Asia Digital Marketing Association (ADMA) is the voice of, and advocate for, the digital marketing industry in Asia (excluding Japan). ADMA is an umbrella organisation, guided by senior executives in the industry, and charged with gaining consensus and formulating a powerful point of view on all key industry issues. The role of the organisation is to promote the strengths of digital marketing and counter misperceptions with clear, compelling information about cost effectiveness, impact and real-world success stories. For more information, please visit www.asiadma.com.
Contact: Kay Bayliss – Executive Director
Mobile Entertainment Forum (MEF)
MEF is the global community for mobile content and commerce. It is the leading trade body for companies wishing to engage consumers and monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
With global headquarters inLondonand operational chapters and offices in Asia, EMEA, Latin America, Middle East andNorth America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain. For further information and a full list of members please visit: www.mefmobile.org
Contact: Linda Ruck – General Manager
Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Contact: Rohit Dadwal – Managing Director Asia Pacific
Australia
Australian Interactive Media Industry Association (AIMIA)
Founded in 1992, AIMIA is the trade body for the digital content, services and applications industry in Australia. Representing more than 460 companies, AIMIA’s membership ranges from the country’s leading digital media powerhouses, including the ABC, Sensis, Yahoo!7, Google, SBS, BigPond, FaceBook, Foxtel, Disney, ninemsn and Fairfax Digital, to the country’s best known digital advertising, mobile and web content, and apps development companies. Members include developers, creators, producers, investors, service providers, educational institutions and students. For more information, please visit www.aimia.com.au.
Contact: Julia Condon – Operations Manager
Interactive Advertising Bureau Australia
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
Contact: Caroline Laux – Marketing Manager
Hong Kong
Hong Kong Direct Marketing Association (HKDMA)
The Hong Kong Direct Marketing Association was established in Hong Kong in 1982 to represent and promote the best practices of direct marketing principles. The Association also serves to protect the common interest of those in the communication business and associated industries. The HKDMA conduct regular activities such as luncheons and seminars, networking events, newsletters and publications as educational and communication channels for industry practitioners. All HKDMA members are required to abide by the Association’s code of ethics and standards, designed to protect the rights of consumers and uphold the integrity of Direct Marketing industry.
Over the past several years the Association’s advocacy activities have taken center stage, with key industry victories in preventing a Do Not Call register for P2P calls as well as a successful campaign to defeat a suggested change from the current opt-out scheme to an opt-in scheme which would have effectively killed our industry and related industries.
For more information, please visit www.hkdma.com
Contact: Monica Chan
New Zealand
Interactive Advertising Bureau New Zealand (IAB NZ)
The IAB represents New Zealand’s fast-growing, exciting and dynamic interactive advertising industry.
We work with our members to help identify the best roles for interactive advertising, engage customers and build brands. IAB members include media owners, ad agencies, and web development shops through to research and measurement, ad-serving companies and ISP’s — anyone involved in interactive advertising. For more infomation, please visit www.iab.org.nz
Contact: Alisa Higgins – General Manager
Singapore
Association of Accredited Advertising Agents Singapore
The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads. The 4As represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. It works in close co-operation with other related trade associations, schools and government bodies. Over the years it has introduced a series of industry awards to recognize outstanding talents in advertising, media and related fields to motivate those in the industry to achieve greater heights. For more information, please visit www.4as.org.sg.
Contact: Lauryn Tang – Marcom Manager
Interactive Advertising Bureau Singapore (IAB)
The Interactive Advertising Bureau Southeast Asia; Singapore Chapter is established and supported by leading digital advertising companies operating in Singapore and Southeast Asia. On behalf of its members, the IAB will be dedicated to increasing investment in interactive advertising.
Internationally, individual-country IABs act to educate marketers, agencies, media companies and the wider business community about the value of interactive advertising, evaluate and recommend standards and practices, and develop and distribute research on interactive advertising. For more information, please visit www.iab.sg.
Contact: Ranji David – Executive Director
Singapore Advertisers Association
The Singapore Advertisers Association (SAA) has been fostering the commercial advertising interest of advertisers since its formation in 1952. It representsSingapore’s home-grown companies as well as the multi-nationals, many of which are advertisers with established household names and international brands. SAA optimises the value of advertising dollar of advertisers with collective leverage on best practices in effective marketing communications, client-agency relations, as well as promotes the efficient use of media and research.
As an active member of the Audit Bureau of Circulations (ABC)Singapore, the Advertising Standards Authorities of Singapore (ASAS) and Asian Federation of Advertising Association (AFAA), SAA helps to protect and broaden the interest of its members. Join SAA for networking with fellow advertisers, keeping abreast of the latest developments in the advertising industry, enhancing the value of your ad spend and safeguarding the cause of advertising. For more information on SAA, please visit www.singaporeadvertisersassociation.org
Contact: Lily Tay – Executive Director
If you are interested in a partnership with Digital Market Asia, please contact us at enquiries@digitalmarket.asia.
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