In order to strengthen the leadership team post acquisition by Publicis Groupe, Resultrix Media, the Mumbai-based digital marketing company, has hired Tanmay Mohanty as the COO for its Indian operations. He already has an extensive experience as a COO, since he was in the same post in his earlier company Interactive Media and Communication Solutions (id8 Labs).
Mohanty will directly report to Gulrez Alam, COO (Global) of Resultrix, now a part of Performics, the marketing agency of the Publicis Groupe. Commenting on the new appointment, Alam said, “We look to strengthen our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever-evolving digital and interactive services industry. Our clients will benefit from Tanmay’s vast professional expertise spanning across multiple industries. Tanmay’s insights and leadership will give that extra fillip to take it to the next level.”
Mohanty has around 14 years of experience in the field of marketing, advertising, brand management, direct sales, strategic account management, business development and administration. He has also worked with Merchant Media, Dalal Street and Urja Communications. “Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the team and being a part of the company’s future,” said Mohanty about his new job.
Resultrix is an end-to-end interactive agency with a pay-for-performance search model. The company is headquartered in Mumbai and has more than 100 people on board with over 120 brands in its client list. Some of its key clients include Corbis Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank.