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Rolls-Royce picks Text100 for integrated communications mandate in SEA

Marketing communications agency Text100 has been selected by Rolls-Royce to power its integrated communications programme across Southeast Asia, following a competitive pitch.

Text100 will work with Rolls-Royce to communicate its innovation and digital capabilities across the region. Rolls-Royce has a strong presence across Southeast Asia, focused around a regional hub based in the 65,000 square metre Rolls-Royce Seletar Campus in Singapore. Anchored around creative storytelling, Text100’s programme will utilise a multi-channel approach to reach Rolls-Royce’s key audiences through content marketing, public relations and social media.

Erin Atan, Communications Director, Asia Pacific, Middle East & Turkey at Rolls-Royce commented, “Rolls-Royce has identified Singapore as one of our five global hubs and this is demonstrated by the expansive footprint we have in Singapore and Southeast Asia. As a leading player in powering digital innovation in manufacturing and the industries we participate in, we have a strong focus on knowledge and skills transfer across the region. To take our communications to the next level, we needed an agency partner that understands great B2B storytelling, has expert multi-channel editorial skills and can give strong consultancy across owned, earned and paid media channels. The Text100 Singapore team demonstrated its ability to deliver the strategic, creative and measurable campaigns that will tell our stories in a really engaging and impactful way.”

Marc Ha, SVP & Managing Director, Text100 Singapore, said “At Text100 we believe that at the centre of every great campaign lies a compelling story – a narrative that cuts through the noise and delivers real impact. Rolls-Royce has some truly inspiring stories to tell, and we’re really excited to have the opportunity to lead on the creative strategy and execution of this programme for such a prestigious brand.”