SpotXchange’s deal with entertainment network, RTL Group, is officially complete, solidifying the acquisition of a 65 percent majority stake in SpotXchange. This deal is yet another example of the broadcast, content and digital worlds converging, and is very unique in that it represents the first time a major broadcaster has invested in programmatic video advertising.
Rather than becoming one feature in a giant ad tech company’s stack, SpotXchange will represent a significant and core part of RTL’s global digital business and strategy. “Our goal remains the same. We will continue being the leading comprehensive video ad monetisation platform, complete with ad serving and holistic yield management capabilities across across desktop, mobile and connected TV to premium publishers around the globe,” an official SpotXchange post said.
The companies comprising RTL Group operate in a decentralised fashion that allows SpotXchange to grow as the last independent digital video ad monetisation platform with the same SpotXchange team in place. Increased investment in the development of the platform will help publishers achieve better yield optimisation while reducing operational costs across the entire spectrum of devices including mobile, tablet and connected TV.