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Shangri La goes mobile with iPhone app

As a natural extension of the brand’s recently revamped website, Hong Kong-based Shangri-La Hotels and Resorts is going mobile. It is launching mobile app for iPhone to keep clients updated about the hotels deals and various customer programmes. Currently the hotel chain is introducing the apps for the first phase of its launch. The company plans to introduce similar apps for iPad, Android and Blackberry devices very soon.

“We realise how valuable it is to build an interactive relationship with our guests and members, and that’s why Shangri-La is offering them additional touch points through this first generation of our new mobile app,” said Wee Kee Ng, director of corporate loyalty and partner marketing, Shangri-La Hotels and Resorts. The new app will have all the content as in the website and will provide easy access and booking for Shangri-La’s 72 hotels and resorts anywhere in the world at a touch.

The app available in English and Simplified Chinese is free for download through App store. It will allow guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently.