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Shilla Duty Free renews contract with KRDS for Chinese social networks

Shilla Duty Free, a duty-free service provider in Asia, has renewed its trust in KRDS to manage their strategy and presence on Chinese social networks after a fruitful year of content creation on WeChat and Sina Weibo.

Shilla Duty Free has seen a growth in its community and customer commitment since the beginning of their partnership with KRDS.
The agency was able to achieve success due to an effective O2O strategy by creating personalized content for Chinese travelers related to the brands distributed in the stores. The content varied from promotional offers to inspirational articles.

Teresa Tang, Marketing Manager for Shilla Duty Free said,”We are delighted to be working with KRDS for the second year in a row. Their expertise has helped propel our followers and engagement in WeChat and Weibo. We look forward to continuing this successful partnership, growing our platforms to new heights. ”

With the support of its studio, KRDS has created modern and immersive visuals on WeChat and Sina Weibo. These 360°experiences have allowed the brand to differentiate itself from its competitors and seduce a more demanding Chinese traveler.

Commenting on the win, Aurélien FERRIE, Executive Director of KRDS said,”Chinese travelers are increasingly interacting with brands through WeChat and Sina Weibo, so it becomes necessary for the companies to differentiate themselves from the competition by directly responding to the customer using a modern and innovative approach.”