Shopee, the e-commerce platform in Southeast Asia and Taiwan and Beiersdorf, a skin care company, cement their long-term regional partnership with the launch of a brand new campaign, ‘Win the Day with NIVEA and EUCERIN’, engaging close to over 200 million users across the region.
This comes on the back of Beiersdorf’s 1st anniversary with Shopee. Sales of Beiersdorf’s top brands, NIVEA and EUCERIN, across Southeast Asia increased by more than 300% year-on-year, demonstrating Beiersdorf’s foray into e-commerce and Shopee’s commitment to deliver the best outcomes for brands.
Cornelius Becker, Managing Director of Beiersdorf South East Asia said, “The past year with Shopee has been a resounding success. We have seen a significant boost in sales and our partnership with Shopee has helped to strengthen our overall online presence as well as reach out to new consumer segments. With that, I am happy to announce our new campaign ‘Win the Day with NIVEA and EUCERIN’, providing customer’s easy access to our most-loved products.”
In empowering brands and sellers across Southeast Asia, Shopee provides Beiersdorf key operational and marketing solutions to drive sales and bolster consumer engagement. This includes exclusive in-app branding to boost brand image and visibility, as well as in-app consumer games to give shoppers an entertaining online shopping experience.
“Our continued partnership with Beiersdorf is a demonstration of our commitment to bring consumers the quality products they seek, and to elevate the user experience through exciting and meaningful features. Such partnerships are vital to us as consumers today increasingly look towards online platforms such as Shopee to access their favourite brands and products,” said Ian Ho, Regional Managing Director, Shopee.
The campaign, “Win the Day with NIVEA and EUCERIN”, aims to help consumers, especially the younger consumer segment, kick-start a daily skin care regime to help protect their skin against various problems and to ultimately boost one’s confidence. Consumers are able to purchase a wide variety of products including moisturisers, face cleansers and deodorants.