Shopee, the e-commerce platform in Southeast Asia and Taiwan, has signed a partnership with global skin care brand, NIVEA across six key markets. Shopee users in Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines now have access to an array of skin care essentials by NIVEA on the platform. To mark the launch, NIVEA will be holding an opening sale from 10 to 13 May, featuring discounts of up to 55 per cent off all NIVEA products on its Official Store on Shopee.
The partnership was officiated with a Memorandum of Understanding signing ceremony on May 9, represented by Chris Feng, Chief Executive Officer of Shopee, and Holger Welters, President Director of Indonesia and Philippine Beiersdorf.
Mr Feng said, “Our users form the core of all our strategies, and the launch of NIVEA on Shopee is aligned with our commitment to continuously improve our product offerings to cater to the needs of our users. We believe that our partnership with NIVEA will improve our skin care category and help strengthen our positioning as the best e-commerce platform. We are pleased to welcome NIVEA as an official Shopee partner, and look forward to working closely with them to deliver greater choices and cost-savings for users across the region.”
Based on a study by Statista, the global skin care market has been growing steadily over the years, and is estimated to hit 180 billion U.S. dollars by 2024. At the forefront of this growth is the APAC beauty market which achieved a compound annual growth rate (CAGR) of 6% over the past years, and makes up more than half of the total global beauty sales; demonstrating an increasing demand for beauty products, including skin care, by consumers in the region.
“E-commerce has continued to gain traction in the region as a result of increasing internet and smartphone penetration. Expanding our business online will provide consumers with convenience and access to NIVEA products, and provide them with value-added services such as different payment and shipping options,” said Mr Welters.
“As a key brand under Beiersdorf, NIVEA’s corporate vision is to be the number one in skin care in all our relevant markets and categories. We believe that our partnership with Shopee as the leading mobile e-commerce platform in Southeast Asia will help us reach more consumers in the region, and provide them with access to the complete range of NIVEA products, as well as exclusive items and promotions. To provide consumers with peace of mind when shopping for NIVEA products online, we recommend our consumers to always purchase from an official online store, such as our NIVEA Official Store on Shopee,” concluded Mr Welters.
All NIVEA products can be found via the NIVEA Official Store on Shopee Mall.