Shopee, the e-commerce platform in Southeast Asia and Taiwan, has launched its partnership with Singapore’s electronics and IT hub, Sim Lim Square. Marking its first-ever collaboration with an e-commerce platform, Sim Lim Square will work with Shopee to create an omnichannel retail experience, providing consumers with convenient access to a wide assortment of gadgets, electronics, and other IT peripherals both online and offline. This partnership will help traditionally offline retailers extend their reach to more consumers across the country.
As part of the shift towards an online-to-offline (O2O) commerce strategy, shoppers can now browse Sim Lim Square’s wide array of stores on Shopee and make purchases from the comfort of their homes. Shoppers can also choose to have their items delivered to their homes or any other preferred location or opt to pick up the goods from the offline retail store.
“We are excited to work with Shopee, our first e-commerce partner, to expand into the online space. We see tremendous opportunities in this collaboration and believe that our brick-and-mortar stores will be able to leverage Shopee’s user base, extensive operational support and other value-added services to grow their businesses through e-commerce. It is essential that retailers are able to adapt to changing consumer behaviour, and we believe that an online-to-offline strategy is the key to long-term success,” said a Sim Lim Square Spokesperson.
“As a Sim Lim Square store operator, we’re thrilled to be a part of this joint initiative between Sim Lim Square and Shopee. Going online is now an integral part of the business, and this partnership can help us to establish a brand presence as a friendly and trustworthy place to get your IT goods. With Shopee’s reach and expertise to engage with a new segment of online customers, we can focus on the more important aspect of business: service with a smile,” says Joiny Jin, Manager at VII Gamer Shop, a storage and computer peripherals store.
Based on a survey conducted by Shopee, more than 70 per cent of consumers are comfortable with the idea of purchasing electronic products online today, as compared to only 36 per cent five years ago. Mobile phones, earphones and laptops emerged as the most browsed electronics products. Online reviews proved to be a key factor in supporting this trend, with 75 per cent of respondents indicating a reliance on online reviews in making their online tech purchases. According to a recent Statista e-commerce report, online spending revenue on electronics and media alone amounted to approximately US$1,022.5 million in 2018, a 11.35 per cent increase from 2017.
“Electronics is one of Shopee’s fastest growing categories, and we are constantly looking to establish stronger partnerships with leading tech brands, distributors, and malls to improve the variety of our product offerings and cater to the needs of our users. Our partnership with Sim Lim Square marks our commitment to helping more offline retailers extend their reach through e-commerce. We are excited to have Sim Lim Square as a partner and will work closely with them to provide an improved overall retail experience for our users.” To mark the launch of the partnership, Sim Lim Square and Shopee will be holding a 10-day launch campaign from 17 to 31 August, with special discounts, flash deals on best-selling items and exclusive giveaways from brand partners such as Acer, SonicGear, Avermedia, and Nvidia with their selected partners,” says Zhou Junjie, Chief Commercial Officer at Shopee.