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Singapore Kindness Movement picks GramLab as Instagram agency

Singapore Kindness Movement (SKM) is a non-profit organisation and registered charity that aims at spreading kindness and graciousness to the people one act at a time. SKM has re-appointed GramLab, a sub-agency of KRDS for its Instagram duties for another year. The appointment will see GramLab driving the channel strategy, along with content creation.

Last year, the agency worked on building the Instagram page (@kindnesssg) as a platform to showcase the everyday kind deeds of residents in Singapore. 140 inspiring stories of people from all walks of life were highlighted. The idea was to remind users that gracious deeds can be done anytime anywhere.

The content strategy for this year will focus on their new “Be Greater” campaign. The goal is to spark new conversations amongst users on “How do you aspire to be greater”.

Chee Wen Qi, Associate General Secretary (Social Media) from Singapore Kindness Movement said, “It has been a wonderful journey with KRDS so far as they’ve helped us grow and spread the message behind our organisation. With a new content strategy this year, we’re confident of building a higher level of awareness and inspiring acts of kindness.”

Commenting on the renewal, Preetham Venkky, Director at GramLab said,“We’re thrilled to continue and extend our relationship with Singapore Kindness Movement for another year. With GramLab’s latest contest strategy in place, we’re excited to create more meaningful content that can really inspire users to be more kind and gracious.”

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