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Singapore Kindness Movement renews KRDS contract as Instagram agency

Singapore Kindness Movement (SKM), a non-profit organisation whose public education programs are aimed at inspiring graciousness one kind act at a time, has renewed its contract with Social & Mobile Agency KRDS Singapore to manage its digital presence on Instagram. KRDS Singapore has been creating content for SKM’s Instagram account since July 2016.

The Instagram partnership comes after KRDS Singapore assisted with the development of a content platform for Singapore Kindness Movement called ‘The Pride’ along with their digital partner Strategic Public Relations Group in February 2016.

KRDS Singapore’s proposal led to the agency being tasked with handling Singapore Kindness Movement’s Instagram page, posting inspiring content that serves as food for thought for Singaporeans to bring about a positive influence in our society.

Stories from real people are collected every day from the streets of Singapore and transformed into interactive content on the page. The objective is to enable the page to serve as an inspiration to perform kind deeds every day.

Commenting on the development, Preetham Venkky, Director at KRDS Singapore said, “Kindness comes from within and by having a personalised content approach, we were able to establish a strong follower base that was inspired to choose kindness in their everyday lives in Singapore. We are honored that Singapore Kindness Movement has renewed and placed their trust in us a second time and we look forward to telling inspiring stories on their platform, together.”

Mirta Syazanna, Associate General Secretary (Digital Marketing) at SKM said, “KRDS’s proposal to feature “ordinary” people talking about #MyLifeDeed is exactly aligned with our objective. We are also pleased with the work they’ve done finding all these people and getting them to tell their inspiring stories.”

Apart from creating inspirational content, the focus has been to establish a strong and large follower base that can become influencers to cultivate kindness in Singapore.

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