Dentsu Singapore, part of Dentsu Aegis Network, has been appointed as the agency of record for the Land Transport Authority’s (LTA) Public Transport Campaign, for the fourth year running.
The Public Transport Campaign focuses on increasing public awareness, understanding and support of the public transport improvement initiatives.
Responsible for strategic communications and campaign servicing, Dentsu Singapore will be developing integrated communication materials, media planning and placement as well as online and on-ground engagement activities and initiatives.
Dentsu Singapore began its relationship with LTA working on the first Public Transport Campaign in 2014 and has evolved the look and feel of the campaign over the past three years Dentsu Singapore also executed public engagement initiatives in collaboration with well-known international brand Canon.
Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, “The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. To be awarded the Public Transport Campaign for another year running is a reflection of the trust in our work. We’re very honoured to be awarded this opportunity and look forward to continue building on this solid partnership.”
In addition to the Public Transport Campaign win, Dentsu Singapore is also the agency of record for the LTA Graciousness Campaign.