As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has declared the winners. Out of 16 awards for the category, APAC managed to secure only one Gold Lion out of five shortlists from the region.
Last year, the region had won the Grand Prix in the Titanium & Integrated category. APAC has had a disappointing year at the festival, with the metals tally going down for Cyber Lions.
The Grand Prix went to the Emoji Ordering campaign by Domino’s for USA.