What’s On

Six Branded Content Lions to APAC; India leads

In the Branded Content and Entertainment category at Cannes Lions International Festival of Creativity, Asia Pacific agencies have bagged six Lions in all. This includes four Silver Lions and two Bronze Lions.

India leads the score from the region with two Silver Lions and one Bronze. Japan has a Silver and a Bronze – Dentsu Tokyo’s ‘Sound Of Honda/ Ayrton Senna 1989’, that was also awarded the Titanium Grand Prix, won a Silver Lion and Hakuhodo Tokyo won a Bronze.

Title Advertiser Entrant / Contributing Company Prize 
Sound Of Honda / Ayrton Senna 1989 Honda Motor Co. Dentsu Tokyo Silver  Lion
Make Every Yard Count Nike JWT Mumbai Silver  Lion
I Touch Myself Cancer Council JWT Sydney/ Soap Creative Sydney Silver  Lion
Make Every Yard Count Nike JWT Mumbai Silver  Lion
The Kan Khajura Station Unilever India Lowe Lintas/ Ozontel Hyderabad Bronze Lion
Rice-Code Inakadate Village Hakuhodo Tokyo Bronze Lion

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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