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Sizmek launches bundled programmatic dynamic creative offering

Sizmek has launched a bundled suite of programmatic creative solutions, enabling brands and agencies to easily execute relevant, personalised advertising at scale.

The company said it would provide advertisers and agencies with different bundle options that include creative production services, media execution and dynamic creative optimisation tools to increase the adoption of creative-led programmatic buying in the APAC region.

Dynamic creative optimisation (DCO) helps advertisers connect to their consumers with messages that resonate and inspire them to action. The programmatic DCO bundle include three packages depending on campaign goals and sophistication: simple, intermediate, and advanced. There is also a fourth option – AI-powered DCO, which utilises the AI and machine learning technology the company secured through its acquisition of Rocket Fuel last year.

Sizmek’s AI-enabled product suite includes a product recommendation engine that predicts which offer will appeal to individuals the most, and in what exact moment they will be most receptive. It includes Smart Grid technology that dynamically creates ad formats, layouts, and messaging that changes for each impression and ad format. By using AI, Sizmek has created a way to fuse creative, data, and media so a brand’s values are optimally expressed, while at the same time leveraging the precision targeting and massive scale of programmatic.

“People are bombarded with more than 3,000 marketing messages a day, and they are frustrated by this tsunami of irrelevant marketing,” said Damien Thomson, Sizmek General Manager, Asia-Pacific. “With this bundled offering we aim to make it easier for brand advertisers and agencies to launch and deliver personalised ads in Asia, deploying a mix of data, rich media technology, and programmatic media buying software.”

Thomson said the company’s internal research showed that personalisation is not only the key to grabbing consumer attention and connection, but also increased performance. Campaigns using personalised creative saw a five times higher conversion rate than those without and additionally, when AI is applied to the creative, campaigns saw a 46 percent uplift in performance.

“At Amnet, we’re always looking for the best way to deliver value to our clients and encourage them to adopt strategies and technologies that will increase campaign performance and, ultimately, drive better business outcomes. Programmatic creative is not new however, the industry has struggled to adopt DCO at scale due to the perceived complexity around set up and execution,” said Conrad Tallariti, SEA General Manager for Amnet. “We’re excited about Sizmek’s new bundled offering, which has simplified the process and made it easier for us to recommend dynamic creative to our advertiser clients across Asia.”

After working with clients and partners across the region, architect of the bundle, Sizmek VP of Global Solutions, Joel Crawford discovered several barriers still existed and were hindering the widespread adoption of DCO in APAC. The bundled solution was created to address some of these challenges.

“Long campaign lead times and complex workflows involving multiple stakeholders have made it difficult to seamlessly execute dynamic creative campaigns in the past,” said Crawford. “Furthermore, costs can vary depending on campaign requirements and many brands and media agencies lack in-house creative and production expertise. With this bundled solution, Sizmek clients get creative build services, media execution and DCO strategy with just one budget line item and quicker time lines.”

The bundle is now available in all markets across Asia, including Australia, New Zealand, Japan, Singapore, Malaysia, Thailand and Indonesia.

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