Sizmek Inc., the buy-side advertising platform delivering impressions that inspire, will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. To help agencies and advertisers gain a clearer understanding of AI-driven campaign performance and cost, Sizmek is claiming to offer transparent pricing across its media, creative, data, technology, and service related costs, a move the company hopes will set a new standard in an industry often criticized for its hidden pricing and selective access to campaign insights.
“The industry has spoken and Sizmek has listened and reacted. Agencies and advertisers are demanding greater visibility and control. They want their partners to move away from black box practices which hide true campaign costs and weaken confidence that media investments impact results.” Grether added, “There’s no question that agencies and advertisers value AI-driven insights, but they want full visibility in the process. That’s why we’ve decided to lead the industry with AI-powered recommendations for traders and AI-powered optimization across the entire media plan offered with full transparency,” said Mark Grether, CEO of Sizmek.
A recent study from the World Federation of Advertisers (WFA) found that 90 per cent of advertisers review programmatic ad contracts specifically looking for providers who offer greater transparency. The study further revealed by offering greater transparency into the fully loaded cost of a media plan, agencies felt they could better evaluate and communicate ROI to their clients.
“With an increased emphasis on trust and transparency in our industry, having a clear view into overall costs drives confidence and demand. Every piece of the ecosystem has a role to play in ensuring transparency is the standard, and we’re proud to partner with Sizmek to help raise the programmatic bar together,” said Andrew Casale, President & CEO at Index Exchange.