Marketing communications agency Text100 has been appointed by Skyscanner, the leading global travel search platform, to strengthen the brand’s footprint in Singapore, following a competitive pitch in June.
The partnership will see Text100 work to build a compelling brand narrative through creative and inspiring storytelling that would be amplified across earned and owned channels, including an influencer engagement ambassador programme.
Niki Torres, growth PR lead at Skyscanner, said, “Since Skyscanner moved away from the traditional way of operating in silos and restructured into an organisation that’s aligned for growth, it was crucial that we partner with a team that understands the way we work. We found the perfect partner in Text100. They understand technology, the industry, and are comfortable combining storytelling with data-driven insights.”
Mabel Chiang, managing consultant for Text100 Singapore, said, “We are always looking for inspiring and meaningful work, and Skyscanner is a brand we are very excited to partner with. Technology is transforming the way we travel and Skyscanner is a core enabler of that transformation in its sector. We look forward to embarking on this journey of growth with Skyscanner to drive a stronger brand voice that speaks to all passionate travellers, ultimately raising Skyscanner’s travel game in Singapore.”