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SMA 2018 names Wavemaker as creative agency

The Singapore Media Awards (SMA), now in its fourteen year, has appointed Wavemaker to conceptualise, design and implement this year’s awards campaign, which theme is “Be the Extraordinary”.

The key message is for everyone to be extraordinary in their pursuit for success, pushing boundaries and lifting the reputation of the media industry in Singapore.

“Being extraordinary is a choice; it does not matter if you’re struggling financially, whether you’re male or female, whether you’re young or old. It’s about taking full responsibility for your life and controlling the things that you can change. Taking that action to do the things others would not. As a leading media, content and technology agency, Wavemaker is excited to support one of Singapore’s largest media events. The teams have truly enjoyed working on producing the creative assets for this signature event, and are looking forward to having an extraordinary night ahead,” said Zachary Lim, Deputy Managing Director of Wavemaker Singapore.

Gerard M. C. Lim, Managing Director of Convertium commented: “We are pleased to be appointed by the 4As to support this year’s Singapore Media Awards. With the ever-changing media landscape, it is both a tough challenge and great opportunity to get creative and innovative with the use of media. The SMA honours the best agencies and advertisers in Singapore, and Convertium is glad to help the 4As in rallying the industry.”