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Snapchat’s #MeccaLive trends on social media

Snapchat as part of its live feature, brought out a first live story from Islam’s holiest city Mecca with #MeccaLive on July 14. The app’s live story feature lets users collaborate on sharing videos around specific events or places.

This comes after a week long campaign by Muslim Snapchat users to screen #Mecca_Live on the Stories platform. Live programming in the app has helped the company generate two billion video views a day.

Once #MeccaLive was broadcasted, it has started trending globally on Twitter and Facebook, as the event opens up the holy city to non-Muslims and gave them a peek at the Ramadan celebrations.

Every year about 100 million Muslims make the pilgrimage to Saudi Arabia’s Mecca. Snapchat’s live stream marked Tuesday’s observance of the Ramadan prayers with a 300-second story.






Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.