Snapchat as part of its live feature, brought out a first live story from Islam’s holiest city Mecca with #MeccaLive on July 14. The app’s live story feature lets users collaborate on sharing videos around specific events or places.
This comes after a week long campaign by Muslim Snapchat users to screen #Mecca_Live on the Stories platform. Live programming in the app has helped the company generate two billion video views a day.
Once #MeccaLive was broadcasted, it has started trending globally on Twitter and Facebook, as the event opens up the holy city to non-Muslims and gave them a peek at the Ramadan celebrations.
Every year about 100 million Muslims make the pilgrimage to Saudi Arabia’s Mecca. Snapchat’s live stream marked Tuesday’s observance of the Ramadan prayers with a 300-second story.