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Social Bakers’ Simon Trilsbach heads to Hootsuite as VP – APAC

Hootsuite has appointed Simon Trilsbach as its Vice President, Asia Pacific (APAC). In this role, Mr Trilsbach will be responsible for growing and expanding Hootsuite’s presence across the region.

“Simon’s success in scaling high-growth business and sales in Asia Pacific will add tremendous value to the Hootsuite team. We have exciting plans for continued global expansion this year and we’re thrilled to have Simon’s experience at the helm,” commented Ryan Holmes, CEO of Hootsuite.

Mr Trilsbach brings more than 10 years’ experience driving business growth and leading sales in APAC. Prior to joining Hootsuite, he held the role of Vice President, APAC at Social Bakers, a global social media analytics and optimisation company. He was responsible for leading growth and executing in-market strategies across the region.

“Social media has become an integral part of all business communications across organizations. There is a need for these enterprises to better integrate social within the organization, establishing an enterprise-wide social media solution. Hootsuite is committed to helping organizations in Asia Pacific to seamlessly undergo social business transformation, and I look forward to a successful future as part of a talented and dynamic team,” added Mr Trilsbach.

Mr Trilsbach has also held other leadership positions including General Manager to Southeast Asia, Hong Kong and Taiwan at Experian Marketing Services, where he managed sales and client services functions within the region.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.