I’ll have to say right away that it was a good day for Zhang Ting Ting and Sarah Song, both copywriters at the Cheil Beijing office. The 28-year old duo won Gold in the Media Lions category against 21 other teams. When I asked what was the most important and valuable lesson they learnt from the experience of winning this competition, they said that during the process, they had a lot of different ideas, but they just kept pushing themselves to come up with the best idea and to go beyond boundaries when coming up with a solution. Even though an idea may be simple and small, you still have to make it complete and go to the final end to make it complete. Very wise words from a young duo!
That being the main highlight for us today, we also were happy to see Cheil Poland win a Silver in Media, and Cheil Spain win a Bronze. In addition Cheil HQ won a bronze. We’re hoping for good news in the Innovation category which Cheil Austria has a shortlist in. Keeping fingers crossed.
Earlier in the day, Paul (Cheil HK’s ECD) and Jacky Lunch (Cheil China’s ECD) and I attended a couple of fantastic seminars. First was to hear Marisa Meyer – CEO of Yahoo and the second, Kanye West’s debut at Cannes Lions. I thought Kanye West’s comments were quite gripping and to hear him speak first time ever, I thought he had some thought provoking statements – especially his closing remark!
After the seminars, it was off to Adforum for an interview with Paul Chan and Jacky Lung, then a dinner with Ad Age’s Laurel Wentz who I haven’t seen for two years. Daniele Fiancada, Head of Innovation at Cheil and Soomee Moon from Cheil HQ PR also joined. We had a good dinner at Le Petit Paris where I had the duck breast again.
I ended the day with the Cheil Beijing team again in the old part of town having dinner at a seafood restaurant, as requested by the Young Lion winners! They were exhausted having only slept four hours a night since they’ve arrived. We then went to find the Korean HQ people only to find out they were at an Irish Pub watching the South Korea World Cup match. Let’s hope that when I wake up in the morning, I’ll get good news about the match!
But for now, it’s Bon Nuit! Till tomorrow…..