Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas for the Indian market, as it prepares to launch its upcoming range of innovative audio products.
PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new range. The omni-channel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce and PR.
Commenting on the assignment, Vikas Mehta, CEO, PointNine Lintas said, “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratize cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”
SoundLogic was founded in the USA in 2006 and has presence across various markets including India, UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing brands in the audio and electronics industry providing consumers with innovative products at affordable prices. Currently, SoundLogic leads in e-commerce sales and is a top performing audio equipment brand on Flipkart.
Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic (pictured) said, “We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead.”
PointNine Lintas is currently developing the campaign to launch the new range that hits the market soon.