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#sowhoknew: Do you talk business bullchic?

Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It’s not sufficient that we pepper our daily business conversations with the likes of leverage, onboarding and limited bandwidth because we have now started to use new ‘bullchic’ words and phrases in the boardroom.

Here are eight examples of the worst uses of business bullchic:

Triggered – when your anger buttons have been pressed in the right order then you have been triggered. Whether it’s someone else taking credit for your work, colleagues not pulling their proverbial weight or reheating leftover curry in the office microwave these are all triggers to make you blow your stack

Checking in – back in the good old days, the only time you checked in was for a flight or upon arrival at your hotel. Nowadays, it’s a passive aggressive bullchic phrase which is often used in an email as a follow up to a previous email that was sent and not responded to. Decoded, what it really means then is “answer my ******* email you rude ****”

Curating – once upon a time the only place you would find a curator would be in a museum. These days, it seems we are all curators. We curate everything and anything. Whether it’s curating some pictures for a Powerpoint presentation or curating a team for a pitch we can’t get enough curating. Anyway excuse me whilst I go and curate my Christmas list for Santa

Reach out – when did we move on from simply getting in contact with someone to reaching out to them? It always reminds me of the Four Tops – reach out I’ll be there…

Chirpsing – flirting used to lead to chatting up and then to hitting on someone. But it’s been decided that just isn’t time efficient so the previous 3 stage process has now been rolled into one more convenient action of chirpsing. Useful to know given the office Christmas party season is well and truly upon us.

Emotional labour – had a tough weekend? Been arguing with your partner? Full of a cold and feeling miserable? But you still have to go into work and paint a smile on your face and pretend to be nice to your boss? That’s emotional labour.

Microaggression – a snub, slight or insult that is often intentional. Often not significant enough to warrant a full blown retort from the inflicted because the micro aggressor will often claim it was just a little joke (which it probably wasn’t). For example? Telling someone to “calm down” when in the midst of a heated discussion.

Toxic masculinity – overt testosterone driven behaviour in the workplace. Being unacceptably antagonistic, purposely obtuse and even issuing threats of violence to work colleagues. Widely accepted way back when, these traits are no longer tolerated in the modern working environment (although the traits do prevail in some industries and with certain unsavoury individuals)

So have you come across any of these new bullchic words / phrases? If so, what do you think of them? And have you any more words / phrases that you want to add to this little list? As ever I am keen to hear your thoughts…

Steve Blakeman

Steve Blakeman is the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.
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