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#sowhoknew: What movies will you be watching in 2014?

comingsoonWell, if Hollywood has its way then you will probably be watching a sequel or a remake. I’ve just seen a list of the scheduled celluloid releases for next year and it’s rather depressing how little original content is on offer. The line-up of major releases is a highly polished rethreads with almost guaranteed box office success:

 

  • X-Men: Days of Future Past
  • Transformers: Age of Extinction
  • Captain America: The Winter Solider
  • The Amazing Spiderman 2

At least Spidey goes with an honest numbered sequel as opposed to a (supposedly) snappy title which is cynically manufactured to try and make you forget that the franchise is getting a serious case of ‘sequelitis’. Basically that’s the law of diminishing returns when it comes to movies; think Police Academy 6 or Friday the 13th Part 13.

But, what is more worrying, is the raft of remakes slated for release in 2014 such as Poltergeist, Godzilla, and Robocop. All of which are destined to last a few weeks on general release before being consigned to the bargain bin at the last few remaining blockbuster stores, three months later.

On a personal note, I am frankly appalled that some producer in their infinite wisdom has decided to do a remake of one of my favourite movies (the sadly underrated 80s classic) About Last Night. The original starred a youthful combination of Rob Lowe and Demi Moore ably supported by James Belushi and Elizabeth Perkins. The new version stars Kevin Hart, Michael Ealy, Regina Hall and Joy Bryant. Never heard of them? Nope, neither have I. And from initial reports you may never hear of them ever again.

And what about the reboots? Well what about Jack Ryan: Shadow Recruit? We’ve seen the Tom Clancy characters (re)boots previously filled by the likes of Harrison Ford, Alec Baldwin and Ben Affleck in previous incarnations. And now we’ve got Chris Pine (of Star Trek reboot fame) stepping into the shoes of JR. More excited by a large tub of buttered salty popcorn to be honest.

The most bizarre reboot has got to be Farrelly brothers updated tale of Dumb & Dumber (it seems Jim Carrey desperately needs a hit). Not sure this will be the flick to resurrect Jim’s career though. That said, it does feature hot Hollywood property Jennifer Lawrence (star of the Hunger Games trilogy) so you never know right?

So is there any decent original content? Well there are possibly a few diamonds in the rough. My pick would be The Monuments Men starring George Clooney, Cate Blanchett and Matt Damon in a World War Two yarn about an unlikely troop of soldiers tasked with rescuing art from the Nazis. Not exactly Saving Private Ryan, but it has potential. Apart from that, The Lego Movie. It will at least keep your kids quiet for 79 minutes. And as a dad to two young daughters that, dear reader, is worthy of an Oscar in my book.

 

The author, Steve Blakeman, is the CEO of OMD Asia Pacific
Mr Blakeman is a Contributor to Digital Market Asia’s editorial commentary; more of his views can be found under his column #sowhoknew…

Steve Blakeman

Steve Blakeman is the Global Media Lead - Nestlé at Mindshare. Previously, he was the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.
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