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SpotX forms OTT consulting arm for broadcasters & telcos

Video ad serving platform SpotX has launched the Advanced Solutions Group, a global consulting arm focused on guiding advertisers’ and media owners’ video advertising strategies, particularly in emerging, high-value spaces like OTT.

As linear television and digital video converge, broadcasters, TV networks, telecommunications companies and other enterprise-level companies increasingly require technical and operational assistance to innovate and transform their business models.

The Advanced Solutions Group will assist enterprise-level advertisers and media owners in planning modern architecture for their video advertising strategies. This includes designing end-to-end solutions for data activation, technical set-ups and product development in a way that enables buyers and sellers to transact around context and audience in a real-time, protected framework.

The group will be led by Allen Klosowski, who joined SpotX in 2013 to head mobile and connected TV initiatives. Mr Klosowski, who assumes the title of VP, Advanced Solutions Group, said, “Audiences are fragmenting across many different streaming platforms for live and linear content, not just on-demand video, in increasing numbers. Our broadcast and enterprise customers face significant technical and operational challenges in transitioning to cross-screen monetization. SpotX’s advanced ad serving tools enable dynamic ad insertion, podding and Audience Lock data protection to help media owners maximize revenue from their content across all screens.”

SpotX recently announced partnerships with OTT players, including Sling TV and Samba TV, and works with most advertising supported OTT service providers in the US.

The Advanced Solutions Group will steer strategic development for enterprise-level clients who need an enhanced degree of involvement to help them more successfully monetise their assets across all devices, particularly in emerging, high-value spaces like OTT.

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