In a trend that sees media agencies bringing on board talent from digital agencies, Zenith Singapore has appointed Stefanie Liew as Executive Director.
Ms Liew’s key focus will be on Zenith’s global clients as the Singapore business gets more and more international.
“We are delighted to have Stefanie on board. She fits into the profile of a new generation of digital-savvy leaders from a creative agency backdrop we are building at Zenith. Stefanie’s results-oriented approach aligns perfectly with our ROI proposition for marketers. Her positive energy is infectious,” said Helen Lee, Managing Director of Zenith Singapore.
Ms Liew reports directly into Ms Lee, and will work closely with Jason Tan, Head of Strategy, and Publicis Media’s Practices to deliver a suite of digital marketing solutions.
Prior to this role, Ms Liew was Business Director at OgilvyOne Greater China. She has over 16 years of digital expertise in client management across Malaysia and Greater China.