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Subway AUNZ hands creative mandate to JWT

Subway Restaurants (Subway) has appointed J. Walter Thompson Sydney as its AUNZ agency of record, following a competitive pitch.

The appointment will see J. Walter Thompson Sydney execute the full breadth of Subway’s communications, from strategy and brand evaluation, through to creative positioning, digital engagement, plus Social and CRM.

J. Walter Thompson Sydney General Manager Paul Everson said the team was honoured to be working with such an established global food brand.

“This appointment will utilise the full breadth of our offering, providing Subway with a real end to end solution all within one agency. Working across the scope of capability will allow our entire team to immerse themselves in the Subway brand and its values, while supporting communications platforms for Subway across Australia and New Zealand,” he said.

Subway’s Senior Marketing Manager, Kate Brody, said J. Walter Thompson’s ability to provide strong expertise teamed with a nimble structure tailored to meet our needs was a driving factor in the appointment.

“J. Walter Thompson is not just a creative agency, but a broad team with digital credentials, strong strategic skills and capabilities that run across our entire communications requirements. Teamed with a strong cultural fit, we are confident this relationship will result in real benefits for our Australian and New Zealand business,” she added.

Following on from the recent new business success work begins immediately on the account.

J. Walter Thompson Sydney is part of WPP AUNZ.