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Taboola ties up with The Trade Desk on native & video advtg

Taboola, a content discovery platform, has integrated with The Trade Desk, Inc, a global technology for buyers of advertising. The collaboration enables The Trade Desk’s global advertisers to programmatically buy premium video and native placements across the largest content discovery platform in the world, reaching one billion users monthly.

This partnership brings together the largest source of open web native supply on desktop and mobile with advertising campaigns from global agencies and brands. Marketers are continuing to embrace a programmatic approach to digital marketing as the most efficient mechanism of buying inventory. According to eMarketer, programmatic digital ad spending is expected to reach $38.5 billion across desktop, mobile and video by 2020.

Customers of The Trade Desk gain access to Taboola’s supply of premium publisher placements, which according to comScore reaches 70 percent of the US users across mobile and desktop platforms, and a third of global internet users.

“Native advertising, executed programmatically, is proven to deliver a relevant, engaging and non-intrusive advertising experience for consumers. Our integration with Taboola provides our advertisers with even more ways to foster meaningful connections and further scale native as an integrated part of their overall digital marketing plan,” said Joel Livesey Director of Partnerships, EMEA at The Trade Desk.

“Helping people discover things they may like and never knew existed, at the right moment, is at the heart of what we do. We aim to enable top brands to engage with their customers in an organic and invitation-based way. We’re excited to work together with The Trade Desk team to expand our discovery platform to new partners and empower brands to integrate video and native content, programmatically,” said Adam Singolda, founder and CEO at Taboola.