The content discovery platform, Taboola’s self service platform has now reached a run rate of nearly USD 100 million just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web.
Taboola attributes the quick success of its self service business unit to the relevant offering and the performance it provides for marketers. Businesses need a cost-efficient and scalable solution to reach new audiences outside of search and social, which have become relatively crowded and competitive channels.
“When we first started eSalon, our aim was to disrupt the beauty salon industry by offering customized hair color at a fraction of the cost of in-salon treatments. For the last five years, Taboola has been an instrumental part of our growth, disrupting a USD2 billion industry that had been monopolized by two giants,” said Francisco Gimenez, CEO and co-founder of eSalon.
By promoting relevant content through the Taboola Platform, small and medium business owners can leverage the reputable environment of premium publishers to introduce their business to users in an engaging, native ad unit.
Taboola’s Self Service platform offers marketers and advertisers full control of campaigns; they can target multiple audiences that fit their products, manage budgets, A/B test creatives via an integration with Getty Images, and view real-time reports in order to optimize campaign performance as needed.
Taboola is planning to continue to invest heavily in its self service platform with new targeting and reporting capabilities. In 2018, one of the platform’s core goals is to create features that help automate the campaign management process.
“There is something magical about discovering something new. We want to make it more accessible for entrepreneurs and small businesses to capture those moments when users are open to discovering new products and services for the first time. Marketers deserve options outside of the familiar walled gardens. To hear Davies Roberts speak about his dream business being discovered in a world where big headphone brands already exist, is music to my ears,” said Adam Singolda, founder and CEO of Taboola.