Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made by ...
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Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research, taken from ...
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As advancements in the digital market continue to enthrall consumers, content marketing has emerged to be of great importance to the marketers. Following this suit, Microsoft adopted the ...
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As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas that Microsoft focussed on as it ...
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