IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) have launched mTraction TV Sync, a collaboration between Affle and the newly launched full-service mobile marketing ...
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Affle, the mobile marketing network, has released a whitepaper on the ad-blocker for iOS 9 version which will be launched by Apple on September 10, 2015. The application has stirred ...
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After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant was the shift in the power equations from ...
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As Indian marketing industry matures real time marketing is gathering pace as the marketers are moving away from sample based data to audience based data. Data analytics on individual ...
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For the last eight years Affle has been involved in data collection and analysis while many continue to struggle with the complexities of digital marketing in India. In the last one year, ...
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Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for customised mobile app for brands such as ...
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Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile applications and mobile advertising. They ...
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India is on the cusp of a full-fledged digital revolution. The industry bodies predict that in the coming months the internet usage is going to escalate impressively with the rural areas ...
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To promote its new smart phone Omnia W, popular mobile phone brand in India Samsung has tied up with Affle, a mobile media company to develop a mobile campaign called ‘The Cricket Hub’. ...
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