China marketers’ rosters are shrinking, and they are moving more business to local agencies, according to the seventh wave of R3 and SCOPEN’s Agency Scope Study. The shift towards local ...
Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. ...
Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital marketing from consulting and ...
Going beyond traditional advertising agency base, marketers are now looking for domain experts to driver marketing performance and handle exploding data, digital migration, channel ...
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for customisation, shorter ...