Sometimes it helps being behind the eight ball. Most parts of Southeast Asia have been slow on broadband take-up, simply because the fixed line infrastructure wasn’t as pervasive as in ...
READ MORE +
The advertising industry has been offered an opportunity on a plate. Since the birth of television it has taken a dominant position as the brand-building tool that uses the power of video ...
READ MORE +
AOL’s Alex Khan, Managing Director Asia & ANZ writes on the top takeaways from the Mobile World Congress which was held in Barcelona, Spain earlier this month. Mobile growth is ...
READ MORE +
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence. Early in the year Google’s AlphaGo ...
READ MORE +
There’s one downside to technology in the ad-space – there’s just so much of it. Obviously innovation and competition is a good thing, but the growth of programmatic technologies and the ...
READ MORE +
This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers. ...
READ MORE +
Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to Nielsen, 60 per cent of those ...
READ MORE +
The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real time bidding) are highly documented. As part of its ...
READ MORE +
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a sound?’ We can’t say for sure. Today’s equivalent is in advertising: ...
READ MORE +
In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV environment, commercial breaks are often the time to ...
READ MORE +
