Mobile shopping traffic is highly concentrated on Sundays, unlike desktop traffic to e-commerce sites which tends to peak on Mondays and remains stronger during weekdays than on weekends. ...
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With the rise in smartphone penetration in Indian and the number of mobile internet users reaching 173 million by the end of December 2014, marketing through mobile apps can play a ...
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E-tailers in India are trying their hands on every possible means to reach the digital savvy consumer. After splashing large investments on Diwali discounts and other flash sales, ...
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Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract a larger consumer base in ...
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With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses (SMBs), also called small ...
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Flipkart rolled out its ‘Big Billion Day’ sale amid much fanfare on October 6, where the ecommerce giant offered large discounts and deals across 70 categories of products. But to ...
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Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform that allows brands to integrate ...
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The common complaint from marketers in context to advertising technology such as programmatic is the maze that needs to be navigated before the marketer reaches the publisher. The ...
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Retail is one of the first sectors that has understood the role that digital media (web and mobile) and advertising technology (real time bidding, programmatic advertising, remarketing) ...
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India’s ecommerce poster boy Flipkart has made its big move to widen the gap with any competitors in the market with the acquisition of fashion e-tailer Myntra. The deal will lead to an ...
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