Global advertising technology platform,The Trade Desk has appointed Mitch Waters and Troy Yang as Senior Vice Presidents of two key Asia Pacific regions. These appointments underline the ...
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Essence, a global data and measurement-driven agency and part of GroupM, has opened four new offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing its APAC office count to ten. ...
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The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards. Joanna Flint is the Managing Director of Google’s Agency Business for Asia ...
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The APAC region is projected to remain a global leader in the app space, leading by both downloads and revenue, according to the latest global report by App Annie. Of the APAC markets, ...
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After the recent resignation of Parminder (Parry) Singh and Rishi Jaitly from senior leadership roles at Twitter, the company has restructured its APAC leadership team. Under the new ...
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About 41 per cent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media buying processes, with Australia (48 per cent), Japan (46 per ...
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As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion this year, showing a growth of ...
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After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per cent, according to data by Eyeota. ...
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Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops, according to ...
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As the Singapore Grand Prix race weekend draws closer, Japan led the tally for the F1 fans in APAC with a 346 per cent increase. Following Japan were Taiwan (127 per cent), Thailand ...
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