I came into this year's Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping, red carpet steamy ...
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In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and unconventional ...
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India is already dubbed a mobile-first market not only because of the number of handsets in the country or the growth of smartphones but also because of the manner in which consumers are ...
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Online shopping has become more than just a fad for the tech-savvy consumers in India and marketers are adding fresh attributes to enhance the experience for its consumer. Among the most ...
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Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage ...
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‘Whoa’ --- that was more or less the first reaction to Facebook’s announcement of acquiring social messaging app WhatsApp. It is not just the acquisition alone that attracted the reaction ...
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The surprise success of newly formed Indian political party – Aam Aadmi Party (AAP) struck the right cord with the youth with its single point agenda of eradicating corruption. The ...
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Are we bored yet on hearing the same things about social media? Don’t get me wrong - social media has received its due fame but the question is whether it is telling the complete story. ...
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The digital advertising arena has been abuzz with discussions on Facebook’s decision to finally introduce video ads, a development that has been in the making for some time now. With ...
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Arnab Mitra, LIQVD Asia The weekend’s highlight for most of us had to be the Publicis Omnicom merger. Not just because of the magnitude of the development itself but also because the ...
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