Millennials in China are the biggest purchasers of luxury goods in Asia Pacific, followed by South Korea and Hong Kong, according to data by Mastercard. Chinese millennials plan to spend ...
Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent predicted in March 2015, according to a report by Carat. ...
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom Mediavest Group. The ...
Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile devices.
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About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe. This reflects the region’s readiness for a ...