I came into this year's Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping, red carpet steamy ...
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Millward Brown released its annual digital and media predictions for the year ahead. The 2015 report identifies the need for marketers to empower programmatic media buying systems to do ...
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As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their desired audiences. Reach ...
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If you are a resident in India or visiting the country at the moment, don’t be surprised when you get notifications on your WhatsApp account from unknown numbers, suggesting the good work ...
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Simmtronics, a global tablet manufacturing company with presence in APAC, has appointed Havas Media India as its media agency to plan and execute the company’s media strategy to promote ...
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Dentsu Network Asia has acquired Bangkok-based brand consulting agency Brandscape Company Limited through its sister agency Dentsu Plus to help its clients in Thailand create brand ...
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In 1931 Coca-Cola’s advertising efforts crystallised our modern day image of Santa Claus and in doing so, the co-existence between advertisers’ best efforts and the festive season was ...
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Setting up new company, and making some key appointments have kept the media agency network IPG Mediabrands very busy over the last one month. First IPG set up its third full service ...
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