Fabrice Otaño has been appointed Global Chief Intelligence Officer at Carat, a new role created by Global President, Christine Removille, who joined from Accenture Interactive in ...
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Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent predicted in March 2015, according to a report by Carat. ...
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Mobile advertising is on the rise, and now there are numbers to vindicate this. In its first forecast for worldwide advertising expenditure in 2016, combined with its latest forecasts for ...
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Mondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between Mondelēz, Carat and Facebook allowing brands to reach millions ...
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Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is the company behind brands ...
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The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on mobile were of the Top 18 most read articles of ...
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It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said, “Cannes is expanding into ...
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Some of the ad spend forecasters, including the likes of Magna Global, have been clearing away the grey skies hovering around industry spends. Most are predicting a bright 2014. Dentsu ...
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Consolidating a major chunk of its global media business under two agencies – Carat and Starcom MediaVest Group – Mondelez International has awarded its Asia media mandate to Carat. This ...
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Kate Williams, Carat Augmenting its APAC leadership team, Carat has appointed Kate Williams as the International Client President for APAC. Reporting to Sean O’Brien, CEO of Carat Asia ...
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