Brands are always keen to push out curated content to amplify their brand awareness and stay ahead of the curve, however, it is not uncommon for brands to navigate the wrong route without ...
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The global influencer market has skyrocketed, growing from just over $1B in 2017 to $1.6B in 2018 and is expected to reach a whopping $2.4B in 2019. Brands are also spending more on ...
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To bring our social channels to life and achieve the best end result, we often have to rally hundreds of employees and their time to attract followers to our pages. Running a social media ...
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Regardless of industry, any company can make use of Facebook Live and it’s free and easy to use. However, it does require a bit of strategy to create authentic content that is of high ...
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Instagram is officially at the forefront of the social media marketing world. The platform is now one of the fastest-growing social media channels, with over a billion users. It’s safe to ...
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Influencer marketing has a lot of benefits and can bring incredible value to any business. The industry has taken off beyond expectation and is now a key channel for any savvy marketer. ...
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On the hunt for social media influencers? You’d probably want to know what metrics brands find most important, what aspects they value in an influencer the most and more. At Socialbakers, ...
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As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time ...
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Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While ...
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Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention ...
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