Only four per cent of APAC marketers feel that they have a highly evolved creative engine fueled by an organisation-wide, unified vision, according to the Adobe Digital Marketing ...
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One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it is to make their digital interactions ...
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Going beyond traditional advertising agency base, marketers are now looking for domain experts to driver marketing performance and handle exploding data, digital migration, channel ...
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Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and persuasive content. ...
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Most companies are lagging in the adoption and use of digital channels for real-time engagement with their employees and partners. Furthermore, most are not taking full advantage of ...
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Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business case for higher ...
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Mobile is the buzzword all around. Mobile programmatic spend has grown 140 per cent in the third quarter of 2014. According to eMarketer, last year global mobile ad spending increased 105 ...
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Mobile has emerged as a significant channel of engagement, as 31 per cent of marketers say it is growing in importance. The consumer is driving the importance of mobile that is leading to ...
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Marketers in Asia Pacific have taken up digital engagement as they move towards a connected channel experience strategy. Asia has now even surpassed Europe in digital adoption as 46 per ...
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Significant differences are starting to appear between Asia Pacific countries. A two-stroke regional approach is emerging in digital marketing, where some countries are advancing with ...
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